DEVELOPMENT OF THE DIGITAL ECONOMY OF UZBEKISTAN: IMPLEMENTATION OF PERSONALIZED MONETIZATION MODELS BASED ON ARTIFICIAL INTELLIGENCE AS A TOOL FOR INCREASING REVENUE FOR LOCAL VIDEO GAME STUDIOS. DTAI [Internet]. 2025 Dec. 12 [cited 2026 Jan. 7];3(6):19-26. Available from: https://dtai.tsue.uz/index.php/dtai/article/view/v3i63