IJTIMOIY TARMOQLARDA KONTENT ASOSIDAGI MEDIA TA’SIRINI O‘RGANISH: RAQAMLI IZ MA’LUMOTLARINI YIG‘ISHNING API, MA’LUMOT HADYA QILISH VA KUZATISH USULLARI

Ochilov Bekzod Baxadirovich

Authors

Ochilov Bekzod Baxadirovich Axborot texnologiyalari va menejment universiteti

Keywords:

ijtimoiy tarmoqlar, raqamli iz ma’lumotlari, API, ma’lumot hadya qilish, kuzatish, media ta’siri, noto‘g‘ri ma’lumot

Abstract

Ijtimoiy tarmoqlar ta’sirini o‘rganish sohasida aniq kontentning roli yetarlicha tadqiq etilmagan. Bunga qisman ilgari kommunikatsiya fanida ijtimoiy tarmoq kontentiga bevosita kirish imkonini beradigan usullar mavjud emas edi. Raqamli iz ma’lumotlari (Digital Trace Data, DTD) ijtimoiy tarmoqlardan foydalanish jarayonida yaratilgan matnli va audiovizual kontentni yoritib berib, avval imkoni bo‘lmagan darajada alohida foydalanuvchi darajasida kontentdan foydalanishni tahlil qilish imkonini yaratadi. Biroq, raqamli iz ma’lumotlari maxsus ilmiy tadqiqot uchun ishlab chiqilmagani sababli, ularni yig‘ish va tahlil qilishda bir qator noaniqliklar mavjud. Ushbu maqola, raqamli iz ma’lumotlarini yig‘ishning uchta usuli – API lar, foydalanuvchi ma’lumotlarini topshirish (data donation) va kuzatish (tracking) – kommunikatsiya tadqiqotining uchta muhim yo‘nalishida (soxta axborot, algoritmik usullar) qanday qo‘llanishi mumkinligi haqida umumiy ma’lumot beradi. Biz ijtimoiy tarmoqlardagi mukammal bo‘lmagan kontent ma’lumotlarini qanday yig‘ish va ularni mazmunli ko‘rsatkichlarga aylantirish mumkinligi masalasini ko‘rib chiqamiz. Maqola yakunida har bir usulni amalga oshirish bo‘yicha yechimlar muhokama qilinadi hamda ularning afzalliklari va kamchiliklari taqqoslanadi.

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