TURIZMNING BARQAROR RIVOJLANISHIDA KREATIV INDUSTRIYALARNING ROLI
Keywords:
kreativ sanoatlar, barqaror turizm, madaniy turizm, kreativ iqtisodiyotAbstract
Mazkur ilmiy maqolada kreativ sanoatlarning turizmning barqaror rivojlanishidagi o‘rni va ahamiyati tahlil qilinadi. Tadqiqotning asosiy maqsadi kreativ iqtisodiyot elementlari – hunarmandchilik, gastronomiya, san’at, dizayn, madaniy meros va raqamli kreativ faoliyatning turizmning iqtisodiy, ijtimoiy hamda ekologik barqarorligiga ta’sirini aniqlashdan iborat. Tadqiqot sifatli analitik va qiyosiy metodologiyaga asoslanib, BMTning Jahon Turizm Tashkiloti (UNWTO), UNESCO, UNCTAD va OECD ma’lumotlari, shuningdek, O‘zbekiston, Indoneziya va Ispaniya tajribalarini qamrab oladi. Tadqiqot natijalari shuni ko‘rsatadiki, kreativ sanoatlar turizm mahsulotlarini diversifikatsiya qilish, mahalliy jamoalarni iqtisodiy jihatdan qo‘llab-quvvatlash, madaniy merosni asrash va ekologik mas’uliyatni kuchaytirish orqali barqaror turizmni rivojlantirishda strategik omil hisoblanadi. O‘zbekiston misolida Xiva, Buxoro va Samarqand shaharlari tajribasi ushbu yondashuvning yuqori samaradorligini tasdiqlaydi.
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