HOTEL MANAGEMENT STRATEGIES: ENHANCING OPERATIONAL EFFICIENCY, GUEST SATISFACTION, AND COMPETITIVE ADVANTAGE IN THE MODERN HOSPITALITY INDUSTRY

Toyirova Sarvinoz Atoevna

Authors

Toyirova Sarvinoz Atoevna Bukhara State University

Keywords:

hotel management strategy, revenue management, guest satisfaction, digital transformation, human resource development, sustainability, hospitality, emerging markets, Uzbekistan

Abstract

This study examines contemporary hotel management strategies aimed at improving operational efficiency, elevating guest satisfaction, and sustaining competitive advantage in a rapidly evolving hospitality landscape. Using a rigorous mixed-methods approach — combining a systematic literature review of 42 peer-reviewed articles (2015–2024) with qualitative case analysis of five international hotel groups — the research identifies four interdependent strategic pillars: revenue management, digital transformation, human resource development, and sustainability integration. Empirical findings demonstrate that hotels adopting an integrated approach achieve an average performance improvement of 32.5% across all strategic dimensions, with guest satisfaction scores rising by up to 42%. A comparative analysis reveals that large hotel chains currently outperform small and independent properties across all dimensions, particularly in digital capabilities and sustainability. The study concludes by proposing a comprehensive, feedback-driven Integrated Hotel Management Framework (IHMF) adaptable to enterprises of varying scale, with particular relevance to hospitality markets in emerging economies such as Uzbekistan, where annual visitor targets of 15 million by 2030 demand an urgent elevation in management standards.

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