HOTELS OF UZBEKISTAN – OPPORTUNITIES FOR ADOPTING SERVICE QUALITY TO INTERNATIONAL STANDARDS

Abstract

Service quality in the hospitality industry becomes one of the most vital factors for gaining a sustainable competitive advantage and customers’ loyalty in the highly competitive marketplace. It is thus considered as a significant core concept and a critical success factor in the hospitality industry. At the hospitality industry  service quality is life of hotel. A successful hotel performs excellent quality service to customers. Many customers choose the hotel according to service quality. That’s way hotel owners should try to deliver guests quality service. This article is dedicated to ways to improve the quality of service in hotels located in Uzbekistan, it fully describes the results of research conducted on this issue and measures to adapt the quality of service in hotels to international standards. The object of article is the process of implementing international standards for improving the quality of accommodation  services in Uzbekistan. The subject of the research is the system of socio-economic relations depending on usage of international standards in improving the quality of hotel services. The purpose of the research is to elaborate scientific proposals and recommendations for the implementation international standardization system of hotel service quality in Uzbekistan. Comparative analysis, systematic approach, assessment methods were used in the research. The results of the study were theoretically useful in improving the quality of hotel services in the country and have practical significance in monitoring compliance with quality standards in our hotels.